Patou unveils its new « JOY »

by Guillaume Henry on July 6th.

A portrait of sharp elegance, in both silhouette and intentions.

Joy isn't a fantasy; the city lives and breathes around her.

Mirrored heels cut through the summer heat and echo across marble tiles, empty staircases, cold blue water. High gloss and high contrasts.
Sunlight falls unevenly on Joy, catching threads of taffeta and delicate lace, sharp angles of tailoring and silver jewelry. Graphic flou meets structured lines. Crisp and ruched textures tease with a summer sensuality.
A color palette of pale yellow, mixed prints and soft whites. Pink appears with delicacy and playfulness.

Subtle nods to Jean Patou’s legacy punctuate the collection, elevated with couture accents rooted in the brand’s heritage.
Daytime and nighttime are sometimes combined within a single garment, balancing lightness, sophistication, and
Parisian charm.